io design & illustration, inc.

a full-service design and illustration studio

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sweet tea clothing co.

The sweet tea clothing co. site provides a gateway to access shopping online for either Southern Boys Love Their Toys or Sweeter Than the Tea items.

Sweet Tea Clothing Co. is an Asheville based company offering two lines of southern inspired shirts and accessories. We are pleased to have been working with them from their inception, providing design services for all their needs from a logo and business cards, to shirt designs, signs, marketing materials and websites with online sales capabilities.

Their original line of shirts for women is based around the phrase “sweeter than the tea,” and was the inspiration for their company logo which is an illustration of tea leaves accompanied by a slice of lemon.

This lemon and leaves logo is utilized on the main company website header and is incorporated in the “sweeter than the tea” website, products, packaging and other printed materials. “Sweeter than the tea” items are available for all 12 Southern States and include shirts, scarves and tote bags.

Their line for men/boys is based around the phrase “Southern Boys Love Their Toys.” It has been grand fun creating the illustrations for these shirts. Currently there are four styles available, with more in development.

Visit them online at: http://www.sweetteaclothing.com

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Posted in Logos & Layout and Web Design by alice

Asheville BookWorks Online

Each workshop listing includes complete information on the class and the ability to register from the post.

BookWorks is a community resource for print and book arts located in West Asheville, North Carolina. Through classes, exhibits, lectures, and annual events BookWorks has become a premier gathering place for individuals with an interest in handmade books, papermaking, printmaking, and letterpress in the Southeastern US. We have had the pleasure of working with them on their website as they have grown and their needs have changed.

The BookWorks site is the most complex WordPress site we’ve completed to date. It incorporates blog style studio updates, static information pages, a shopping cart for online workshop registration, calendar of events, as well as instructor bios and separate areas for co-op members and their annual BookOpolis festival.

It was essential that people visiting the site could obtain information regarding upcoming workshops and events in a variety of ways.

  • Upcoming workshops are listed in chronological order on the “Workshops” page, with listings dropping off after they have occurred.
  • A visitor can select to view workshops by type. Examples: box making, encaustic, letterpress, papermaking, printmaking. The sorted workshops are presented in chronological order with older classes dropping off as they occur.
  • The sidebar calendar incorporates rollover features to quickly view what workshops and events are happening on any particular day. Click through directly to the related items is enabled.
  • The bio for each instructor includes a link to view all workshops taught by that instructor. Again presented in chronological order with past classes dropping off the list.

Having multiple ways an interested student can access and cross reference workshops takes advantage of the different ways people search for information. Some come to BookWorks wanting to learn a particular skill, so sorting by workshop type is an ideal method for them. Others may be visiting Asheville or be hosting visitors to Asheville on particular days, so accessing the information via the calendar is ideal. And others may have taken a class with a particular instructor and desire to learn from them again.

Registration for workshops is accessed directly from each description listing. The site also includes a “Store” page where BookWorks can offer support materials for classes.

BookWorks staff has embraced the new site whole heartily, actively posting news about upcoming events and daily studio activities. The new site has provided them with the tools to communicate in an engaging way with others interested in book arts and related fields. The site remains current and relevant.

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Posted in Web Design by alice